Open to projects & new opportunities
Creative Director & Creative Lead working at the intersection of brand, corporate communications and integrated campaigns.
WorkWork
A selection of brand, corporate and campaign work — from strategic framing to creative direction and rollout.
AUDI
Creative leadership for executive and corporate communications — turning complex business, transformation and technology topics into clear stories and coherent visual systems.
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QVEST
Implementing an externally developed corporate design across QVEST’s communication channels — and extending the visual and illustration language for company-specific use cases.
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MINI
Adapting a distinctive global campaign across markets, languages and retail touchpoints while preserving the unmistakable MINI idea, tone and visual language.
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CAP ANAMUR
Working directly with Cap Anamur, I developed a clear campaign idea and flexible visual system for communicating different dimensions of humanitarian support.
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LANXESS
Making an abstract B2B topic tangible — connecting LANXESS material expertise with recognisable mobility applications through a clear visual campaign system.
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METRO / HORECA SELECT
Campaign ideas, product communication and promotional formats across professional gastronomy — from kitchen equipment and campaign platforms to target-group-specific activations.
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More work
A compact visual archive of work that broadens the picture without turning the homepage into a catalogue.
What I do
Positioning, narrative, messaging and creative frameworks.
Ideas, art direction, systems and quality across teams and channels.
Communication for management, stakeholders and transformation.
From concept to rollout across digital, social, print and presentations.
Profile
For more than 25 years I have developed communication at the intersection of brand, corporate communications and creative direction — working across agency, client-side and direct-client environments for international organisations across automotive, technology, healthcare and B2B.
I work comfortably between strategy and execution: shaping narratives, setting the creative direction, aligning stakeholders, leading interdisciplinary teams and translating brand principles into coherent systems and rollouts.
Good creative direction is not decoration.
It is clarity, character and consistency.
Creative Director · Creative Lead
Brand & Corporate Communications · Cologne