Available for selected projects & opportunities
Creative Director & Creative Lead working at the intersection of brand, corporate communications and integrated campaigns.
WorkWork
A selection of brand, corporate and campaign work — from strategic framing to creative direction and rollout.
AUDI
Creative leadership for executive and corporate communications — turning complex business, transformation and technology topics into clear stories and coherent visual systems.
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QVEST
Turning a new identity into a usable brand system — translating strategic brand principles into scalable applications for everyday corporate communication.
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MINI
Adapting a distinctive global campaign across markets, languages and retail touchpoints while preserving the unmistakable MINI idea, tone and visual language.
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CAP ANAMUR
Working directly with Cap Anamur, I developed a clear campaign idea and flexible visual system for communicating different dimensions of humanitarian support.
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LANXESS
Making an abstract B2B topic tangible — connecting LANXESS material expertise with recognisable mobility applications through a clear visual campaign system.
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METRO / HORECA
Developing promotional ideas and new communication formats for professional food-service customers — with the pizza-box activation as one example within a broader body of work.
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More work
A compact visual archive of work that broadens the picture without turning the homepage into a catalogue.
What I do
Positioning, narrative, messaging and creative frameworks.
Ideas, art direction, systems and quality across teams and channels.
Communication for management, stakeholders and transformation.
From concept to rollout across digital, social, print and presentations.
Profile
For more than 25 years I have developed communication at the intersection of brand, corporate communications and creative direction — for international organisations across automotive, technology, healthcare and B2B.
I work comfortably between strategy and execution: shaping narratives, setting the creative direction, aligning stakeholders, leading interdisciplinary teams and translating brand principles into coherent systems and rollouts.
Good creative direction is not decoration.
It is clarity, character and consistency.
Freelance Creative Director · Creative Lead
Brand & Corporate Communications · Cologne